Official Document

Privacy Policy u99

Your privacy is our priority. This document clearly explains how u99 collects, uses, stores and protects your personal data throughout your use of our platform.

Updated: January 2026 Bahasa Melayu SSL 256-bit Secure Data

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Why Your Data Safe at u99

We take every aspect of member privacy protection seriously. The following are the core commitments of u99 toward your data.

Advanced Encryption

All your personal data and financial transactions are secured with 256-bit SSL encryption — the same security technology used by leading banking institutions in Malaysia.

No Data Sales

U99 has never and will never sell, rent, or trade your personal data to any third party for marketing or commercial purposes without your consent.

Full Control in Your Hands

You have the right to access, amend, and request deletion of your personal data at any time. Contact our support team and we will process your request within 72 hours.

Secure Data Storage

Your data is stored on servers protected by multi-layered firewalls, intrusion detection systems, and round-the-clock security monitoring by our expert team.

Transparent Cookie Management

U99 uses cookies solely to improve your browsing experience. You can manage your cookie settings through your browser at any time without affecting the core functionality of the platform.

Data Breach Notification

In the event of any security incident involving your data, u99 will notify you within 72 hours via your registered email, along with the steps that have been taken.

This document was last updated on 1 January 2026. Please check this page from time to time for any latest updates.

This Privacy Policy describes the data collection and usage practices of u99 (u99.lc). By using our platform, you agree to the terms set out in this document. If you do not agree, please discontinue use of the platform.

01 Information We Collect

U99 collects your personal information through several channels as you interact with our platform. We only collect data that is genuinely necessary to provide you with a quality and secure service.

Data Category Data Examples Primary Purpose
Personal Identity Full name, date of birth, identity card number Account Verification & KYC
Contact Information Email address, phone number, residential address Communication & Transaction Verification
Financial Data Bank account number, eWallet details Deposit & Withdrawal Processing
Technical Data IP address, device type, web browser Platform Security & Optimization
Activity Data Gaming history, wagering, login records Service Enhancement & Compliance

All information you provide during registration and the KYC (Know Your Customer) process is required to ensure your account security and compliance with applicable legal requirements. We do not collect sensitive data such as your health information or religious beliefs.

02 How We Use Your Data

The personal data you provide to u99 is used responsibly and only for legitimate purposes. The following are the primary purposes for which your data is used:

  • Account Management: Creating, verifying and managing your member account on the u99.lc platform securely and efficiently.
  • Transaction Processing: Processing all deposits, withdrawals and financial transactions you make through our platform accurately and promptly.
  • Fraud Prevention: Detecting, investigating and preventing fraudulent activity, money laundering and any platform misuse that could harm you or other members.
  • Legal Compliance: Fulfilling legal and regulatory obligations imposed on online entertainment platform operators, including KYC and AML requirements.
  • Service Communication: Sending you important notifications related to your account, transactions, promotions you have subscribed to, and security updates.
  • Platform Improvement: Analyzing aggregated usage patterns to improve service quality, platform performance and overall user experience.
  • Customer Support: Providing more effective technical assistance and troubleshooting when you contact the u99 support team.

U99 will not use your data for any purpose not stated in this Privacy Policy without first obtaining your explicit consent.

03 Sharing Information with Third Parties

U99 understands how important the confidentiality of your personal data is. We only share your information in very limited situations and only with parties that genuinely need it to enable us to provide services to you.

  • Payment Service Providers: Required transaction details are shared with trusted payment processors such as FPX, Touch 'n Go eWallet and leading banks to facilitate your deposit and withdrawal processing.
  • Identity Verification Providers: Data required for the KYC process may be shared with licensed identity verification parties for the purpose of verifying the authenticity of your documents.
  • Authorities: u99 will disclose required information to legal authorities, regulatory bodies, or enforcement agencies when required by law or court order.
  • Game Providers: Minimum technical data required is shared with licensed game providers to ensure the integrity and fairness of each gaming session.

All third parties involved are bound by strict confidentiality agreements and are only permitted to use your data for specified purposes. u99 does not sell your data to advertisers or data brokers under any circumstances.

04 Data Security Measures

Protecting your personal data from unauthorized access, loss or misuse is a responsibility we take extremely seriously. u99 implements multiple layers of comprehensive security protection:

  • 256-bit SSL Encryption: All data transmitted between your device and u99's servers is protected with 256-bit SSL encryption, ensuring your information cannot be intercepted in transit.
  • Infrastructure Security: u99 servers are equipped with multi-layer firewalls, intrusion detection systems (IDS) and intrusion prevention systems (IPS) operating around the clock.
  • Strict Access Controls: Only authorized personnel may access member personal data, and all such access is logged and continuously monitored.
  • 24/7 Monitoring: The u99 cybersecurity team continuously monitors platform activity to detect and respond to any security threats in real time.
  • Regular Data Backups: Your data is regularly backed up to a secure, separate location to ensure fast data recovery in the event of any technical incident.

While u99 takes all reasonable steps to protect your data, no security system is completely impenetrable. We encourage you to take precautions such as using a strong password and not sharing your login credentials with anyone.

05 Cookies & Tracking Technologies

U99 uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small text files stored on your device that help us recognise you on subsequent visits.

  • Essential Cookies: Required for core platform functions such as login session verification and security. These cookies cannot be disabled.
  • Performance Cookies: Helps us understand how members interact with the platform for improvement purposes. All data is collected anonymously.
  • Functional Cookies: Saving your preferences such as language and display settings so you do not need to reset them each time you visit the platform.
  • Analytics Cookies: Used to analyze aggregated platform traffic and usage patterns, enabling us to make accurate, data-driven decisions.

You can manage or disable cookies through your web browser settings at any time. Please note, however, that disabling certain cookies may affect the functionality and your experience on the u99 platform.

06 Data Retention & Deletion

U99 retains your personal data only for as long as necessary to fulfil the purposes stated in this Privacy Policy or as required by applicable law. The following are our data retention guidelines:

  • Active Account Data: Retained for the duration your account is active and for any additional period required after account closure for legal compliance purposes.
  • Financial Transaction Records: Retained for a minimum of seven (7) years after the transaction occurs, in accordance with applicable accounting and financial legal requirements.
  • Communication Logs: Customer support communication records are retained for three (3) years for reference and dispute resolution purposes.
  • Technical Data: System logs and technical data are retained for 90 days before being automatically deleted, unless required for an ongoing security investigation.

When your data is no longer needed, u99 will securely delete it using methods that ensure it cannot be recovered. You may request early deletion of your data by contacting our support team, subject to legal compliance requirements.

07 Your Rights as a Member

As a u99 member, you have clear rights regarding your personal data. u99 is committed to respecting and facilitating the exercise of these rights:

Right to Access

You have the right to request a copy of all personal data we hold about you at any time.

Right to Rectification

You may request the correction of any inaccurate or incomplete personal data in our records.

Right to Erasure

Under certain circumstances, you may request that your personal data be deleted from our systems.

Right to Object

You have the right to object to the processing of your data for certain purposes, such as direct marketing.

Right to Data Portability

You may request your data in a machine-readable format for transfer to another platform if needed.

Right to Restrict Processing

You may request that we restrict how we process your data in certain permitted situations.

To exercise any of the above rights, contact our support team via live chat or email. We will process your request within 72 business hours. Please note that certain rights may be subject to specific legal requirements.

08 Changes to This Privacy Policy

U99 reserves the right to amend or update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or new platform features. Any changes will take effect immediately upon being published on this page.

When we make significant changes, we will notify you via an in-platform notification and to your registered email. The "Updated" date at the top of this document will always reflect the date of the latest revision made.

We encourage you to review this Privacy Policy page periodically to stay informed about how we protect your information. Continued use of the u99 platform after any changes is considered your acceptance of the updated terms.

If you do not agree with any changes to this Privacy Policy, please stop using the platform and contact us to close your account. Any valid cash balance will be returned in accordance with standard withdrawal procedures.

09 Contact Us

If you have any questions, concerns or complaints regarding this Privacy Policy or how we handle your personal data, our team is ready to assist:

Live Chat
Available 24 hours, 7 days a week
Support Email

For more information regarding your rights as a platform user, please also refer to Terms and Conditions us and the page Responsible Gaming.

FAQ – u99 Privacy Policy

The most common questions asked by our members regarding privacy and data protection on the u99 platform.

Absolutely not. u99 has never and will never sell, rent, or trade your personal data to any third party for marketing or commercial purposes. Your data is only shared with service providers directly involved in the operation of our platform, and solely for the purposes stated in this Privacy Policy.

All your financial data is protected with 256-bit SSL encryption during transmission. Your payment information is processed through a PCI-DSS certified payment gateway and is not stored directly on u99's servers. This means that even in the event of a security incident, your sensitive financial information remains protected.

Yes, you have the right to request the deletion of your personal data. Contact the u99 support team via live chat or email with your written request. We will process the request within 72 hours. Please note that some data may need to be retained for a certain period to comply with applicable legal and financial regulatory requirements.

When your account is closed, u99 will retain your data for the period required by law — typically seven (7) years for financial records. After that period, all data will be permanently deleted using secure deletion methods. Data not subject to legal retention requirements will be deleted within 90 days of account closure.

u99 uses cookies for technical purposes and to improve the user experience, not to track you across other websites. Essential cookies are required for session security, while analytics cookies help us understand how the platform is used in general. You can manage your cookie settings through your browser at any time.

You can update most of your personal information directly through your u99 account profile page. For changes to sensitive information such as your ID number or KYC documents, please contact our customer support team via live chat or email with the required supporting documents for verification.
Join u99 Today

Your Data is Safe.
Your Gaming Experience, Secured.

Register a free account now and enjoy an online entertainment platform that puts your privacy and security first at every step.

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